The Rising Wave: A Group Discussion on the Cold Brew Coffee Market
The conversation began with an examination of what distinguishes cold brew coffee from other coffee beverages. Participants noted that cold brew is produced by steeping ground coffee in cold water for an extended period, resulting in a less acidic and smoother drink. This production method has influenced both consumer behavior and industry practices.
Discussion participants identified several factors contributing to current consumption trends:
Preference shifts: Many consumers, particularly younger demographics, show a growing preference for cold beverages even outside traditional warm seasons.
Convenience factor: Ready-to-drink (RTD) coffee options have expanded availability across retail channels, influencing purchasing habits.
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